Jenny Hofeditz

In her current role as senior vice president of marketing, public relations, and brand strategy, Jenny oversees business-to-business marketing across the Cooperative. She also is responsible for strategy and execution for all integrated marketing, public relations, social media, and events and experiences at DFA. She brings audience-specific thinking to further support the Cooperative’s mission, vision, and values, while driving awareness of and preference for DFA and our portfolio of products and businesses. Prior to joining DFA in 2020, Jenny spent nearly 20 years in leadership roles across marketing, social media and public relations. She led the Cooperative’s rebranding in 2007 through her work with a Kansas City-based creative agency.